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The charts in this assessment were initially populated via estimated data from over 20 sources including the following: Content Marketing Institute (CMI), LinkedIn, Salesforce, Forrester, HubSpot, Spekit, Hockeystack, etc. As you select your answers, these charts will initially show where you fall in relation to these estimated industry averages.
However, the charts will also adjust over time as more visitors take this assessment to reflect the actual (not estimated) state of general GTM maturity in these various areas. So be sure to check back later to compare your performance to your peers.