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Marketing Maturity Assessment for

Welcome to this BBN Marketing Maturity Assessment, ! It is designed to help you benchmark your current B2B marketing strategies and identify areas for optimization. This interactive tool takes no more then 7 minutes and will guide you through 10 questions tailored to your specific role and challenges. Each question is accompanied by a chart displaying the distribution of responses from other professionals in similar RevOps positions, providing valuable insights into industry trends and best practices.

Upon completing the assessment, you’ll have access to a personalized “Results & Recommendations” report. Simply click the button below the questionnaire to view your customized analysis, which will highlight your business’ strengths, pinpoint areas for improvement, and offer targeted solutions based on BBN’s extensive expertise in driving B2B growth. Our recommendations will showcase how BBN’s Integrated B2B Marketing Services can address your unique pain points as the of and how we can help your business achieve its goals more efficiently and effectively. Let’s get started on your path to optimizing your marketing efforts and unlocking sustainable growth.

Data Sources

  1. When competitor or content‑gap analyses surface new opportunities, how quickly are those findings reflected in campaign briefs and sales playbooks?
  2. To what extent do marketing and sales teams share a single, real‑time view of pipeline health and audience behavior?
  3. How explicitly are marketing KPIs cascaded from corporate revenue targets and reviewed in joint sales‑and‑marketing forums?
  4. How often is your channel mix re‑balanced in response to persona behavior, funnel velocity and cost‑per‑outcome data?
  5. Is there one overarching creative idea that anchors every campaign, sales deck and customer touchpoint across the buying cycle?
  6. How effectively are creative assets modularized so they can be reused and localized without diluting the core narrative?
  7. Are content drops, media placements and sales‑enablement tools synchronized to deliver a seamless prospect experience from day one?
  8. What proportion of lead‑routing, nurturing and retargeting workflows are automated and governed by rules shared across sales and marketing?
  9. Are A/B‑test results and CRO learnings systematically documented and rolled into the next briefing cycle for both marketing and sales?
  10. Do unified dashboards give all revenue‑facing teams real‑time visibility into attribution, ROI and budget‑shift recommendations?
Results & Recommendations

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OUR DATA SOURCES

The charts in this assessment were initially populated via estimated data from over 20 sources including the following: Content Marketing Institute (CMI), LinkedIn, Salesforce, Forrester, HubSpot, Spekit, Hockeystack, etc. As you select your answers, these charts will initially show where you fall in relation to these estimated industry averages.

However, the charts will also adjust over time as more visitors take this assessment to reflect the actual (not estimated) state of general GTM maturity in these various areas. So be sure to check back later to compare your performance to your peers.